Presented by Boston Automations
A Class for Interior Designers · Boston Design Center

AI for Designers.

AI is here. What it can actually do for your studio — explained plainly, no experience needed.

Next session
Dates announced soon
Boston Design Center
M-Geough Showroom
Free · 20 seats
By invitation
In partnership with M-Geough & Bang & Olufsen
As Featured In

CE Pro Magazine · July 2026

Boston-area Integrator Shows Designers How AI Can Transform Their Businesses

CE Pro covered this class after its debut at the Boston Design Center, where a room of interior designers and architects spent the session on the parts of running a firm that have nothing to do with design — meeting documentation, project management, marketing, and the administrative drag that quietly eats a week. No hype, no jargon, and nothing you can't put to work on Monday morning.

"I want to function like I have 25 employees, but there's only eight of us."

Adam Zell, Boston Automations
Read the full article in CE Pro
Adam Zell of Boston Automations teaching the AI for Designers class to interior designers and architects at the Boston Design Center, as featured in CE Pro Magazine

Hosted at the Boston Design Center in the M-Geough showroom, in partnership with Bang & Olufsen.

No. 01 The Invitation

You're not behind. You're right on time.

AI has gone from novelty to everyday tool in about eighteen months — and most of what's written about it is either hype or homework. This is neither. It's a calm, practical afternoon for designers who want to know which tools actually matter, what each one is good at, and how to put them to work in a real studio. Bring your phone or laptop and a current project in mind; leave with things you can use the same week.

2 hrs
Two focused sessions, lunch between
20 seats
An intimate, conversational room
0 jargon
Plain language, real takeaways
No. 02 Why Now

The fastest technology adoption in history.

It took the telephone decades to reach the mainstream. AI did it in a long weekend. Here's the short version of how we got here — and why this is the right moment for design studios to lean in.

A designer's flat-lay — pencil, paint chip, and a phone showing a soft gradient
Nov 2022

It begins

ChatGPT reaches a million users in five days — the fastest adoption of any tool ever recorded.

2023 – 24

The gold rush

Claude, Gemini, Midjourney and dozens more arrive. The tools multiply across every kind of work.

2025

It gets capable

The models stop being party tricks and start doing real, sustained, professional work.

2026

It does things

Agentic AI moves from answering questions to completing tasks — drafting, building, organizing for you.

No. 03 What You'll Learn

One afternoon, two halves, everything practical.

The class is built around the luncheon: a working session before we eat, and a hands-on session after. No prior experience assumed.

i.Before Lunch · 11:00

The landscape — what each tool is for

  • Think of AI like your supplier book. You'd never source everything from one vendor — same with these tools.
  • The main players — ChatGPT, Claude, Gemini, Copilot, Perplexity — and the one task each is genuinely best at.
  • How to actually ask. The small shifts in how you write a prompt that change the quality of everything you get back.
  • Specialist tools for dictation, meeting notes, and image generation that save you real hours.
ii.After Lunch · 12:30

Putting it to work in a design practice

  • Agentic AI — the shift from a chatbot that answers to an assistant that does: drafting, organizing, building.
  • A proposal & client-comms assistant that writes in your voice, from your templates.
  • A brief & spec helper for FF&E schedules, sourcing notes, and turning a client conversation into direction.
  • Visualization & mood boards — where image tools help, and where your eye still has to lead.
— Lunch & conversation, served in the showroom —

The tools we'll actually talk about

ChatGPT

OpenAI

The widely-available all-rounder. Writing, brainstorming, client emails, quick answers — your reliable first stop.

Claude

Anthropic

Deep thinking and long documents. Brilliant for detailed briefs, proposals, and nuanced, careful work.

Gemini

Google

Lives inside the Google tools you already use — email, calendar, docs — for everyday tasks where you work.

Perplexity

Research

Answers with cited sources. Like a research assistant who always shows their work — good for staying current.

Image generation

Midjourney · Nano Banana · DALL·E

Concepting, references, and quick visuals — used as a starting point, never a substitute for your taste.

Configured assistants

Projects · GPTs · Gems

The real unlock: an AI set up once with your voice, your templates, and your process baked in.

No. 04 Why This Class Is Different

Taught by someone who actually runs it.

Most AI talks are theory from a stage. This one comes from a working design-build practice that uses these tools every day — to spec faster, write better, and free its people to do the parts that need a human. You'll see what's real, what's hype, and what's worth your time, from someone with skin in the game.

Real workflows, not slideware

Live examples from Boston Automations — field notes, proposals, and spec drafting handled with AI in a real studio.

Built for your world

Every example is framed for interior design — your clients, your deliverables, your pace — not generic business advice.

No pitch, no pressure

This is education first. You leave with tools you can use whether or not we ever work together.

No. 05 Your Host

Adam Zell — twenty years in technology, fluent in design.

Adam Zell
Founder & CEO · Boston Automations
i. 20+ years in technology & IT; Northeastern University educated
ii. 2024 Lutron Excellence Award & Hall of Fame — Best Collaboration with an Architect, Lighting Designer & Interior Designer
iii. James by Sonance 2024 Project of the Year — "Designed to Disappear"
iv. Teaches AI in the custom-integration industry (CE Pro, OneVision); ASID affiliate member
"The studios pulling ahead aren't the most technical — they're the ones who got curious early. My job in the room is to make that head start feel easy."

Adam Zell — Founder & CEO, Boston Automations. Boston Automations is the technology partner behind some of New England's most awarded residential projects, and designed the region's largest Bang & Olufsen experience at the M-Geough showroom in the Boston Design Center.

No. 06 The Venue

Inside the Boston Design Center, among the work.

We're hosting at the M-Geough showroom in the Boston Design Center — home to New England's largest Bang & Olufsen experience, designed and installed by Boston Automations. You'll learn surrounded by the kind of spaces you design.

Bang & Olufsen showroom vignette — sculptural speaker beside linen seating at the Boston Design Center
Presented in partnership with
M-Geough Bang & Olufsen Boston Automations
No. 07 And One More Thing

Your in-house technology team.

While you're with us, you'll hear about the Boston Automations Design Collective — a partnership where we become the technology arm of your studio, so you can offer more without adding headcount or learning a new trade.

  • Window treatments — motorized shading, drapery & shutters
  • Lighting design, fixtures & architectural controls
  • A sample package built for you — fabric books, brackets & finishes
  • We measure, install, program & service; you keep the relationship
Explore the Design Collective
The companion sites

Three doors, one practice

iii. This class — where it all begins
No. 08 Join the Waitlist

An intimate room. Reserve yours.

The class is complimentary and by invitation, capped at 20 designers so the conversation stays real. Tell us a little about your studio and we'll email you the moment the next session is scheduled.

By invitation · limited to 20 designers · we'll email you when the next date is set.

You're on the list.

We'll email you as soon as the next session is scheduled — keep an eye on your inbox.

M-Geough Showroom · 1 Design Center Place, Suite 350, Boston, MA 02210 · Questions? hello@bostonautomations.com