Boston Automations
Before we dive in — hello

I'm Adam.

Boston born. Saugus raised. Northeastern made — and I never really left.

I spent fifteen years in corporate IT before I got the itch to build something of my own. Eight years ago I did — Boston Automations — and I haven't looked back since.

These days I'm lucky enough to work alongside interior designers almost every day, making technology disappear into beautiful rooms. We're also one of just two Bang & Olufsen dealers in all of New England — so I live right where great design meets good tech.

At home I'm happily outnumbered — a family of four — and most of my downtime is spent on the living-room floor building LEGO with my son, who has thoroughly out-engineered me.

For the last nine months I've been all-in on AI — the actually-using-it-every-day part, not the hype. I kept sharing what I was building inside a big community of business owners, until enough of them said the same thing: stop just showing us — teach us how. So here we are — and getting to do that with a room like this one is my favorite thing I do.

So — let's get into it.
Saugus, MA Northeastern University B&O — 1 of 2 in New England Chief LEGO Officer, home division
The Zells
A photo of me & my family drop photos in here
Family of four — Easton, Massachusetts
Scan for Adam Zell's contact card Scan for my contact card